Vitamin C pioneers
A wellness-forward approach built around the topical use of vitamin C.
Our Story
Born in Malibu. Built around wellness.
Since 1985, Malibu C has challenged conventional haircare with a wellness-first approach shaped by water, vitamin science and professional expertise.
The beginning
A new way to think about beauty.
Malibu C began with a simple belief: what we put on our bodies matters just as much as what we put in them.
Inspired by the radiant, wellness-led lifestyle of Malibu, the brand set out to create professional solutions that looked beyond surface-level symptoms and addressed the real-world factors affecting hair.
1985The story begins
The founding faces
Visionaries in holistic self-care.
Founders Tom and Deb Porter saw beauty and wellness as inseparable. Long before clean and natural became industry language, they pioneered a more conscious approach to professional hair and skin care.
Their ideas grew from Malibu into a worldwide community of stylists and customers who wanted results without losing sight of wellbeing.
True beauty starts with wellness.
The Malibu C difference
Innovation that changed the conversation.
Malibu C became the first brand to harness vitamin C topically, creating fresh-activated Wellness Remedies designed around the unseen challenges that affect hair.
Fresh-activated remedies
Crystallised vitamin C activated with water at the moment of use.
Water-conscious haircare
Solutions shaped by the effects of minerals, metals and product build-up.
Professional heritage
Salon thinking translated into targeted care for everyday routines.
Professional by nature
Created for the salon. Made relevant at home.
Mineral and product build-up can influence the way hair responds to colour, lightening and other salon services. Malibu C supports professionals in creating a cleaner canvas while giving customers targeted routines for the days between appointments.
PROCreated with the realities of salon services in mind.
HOMEProfessional thinking translated into targeted routines at home.
More mindful by design
High-performance care with a lighter footprint.
Malibu C continues to reduce the water, energy and natural resources used across its products and packaging. Concentrated Wellness Remedies require minimal packaging, while EcoBlu® bottles are made using post-consumer material.
It is an ongoing commitment to thoughtful performance, not a finished destination.
The UK chapter
Professional roots. A new way to shop.
Malibu C UK is brought to you by Passion4Hair, a professional haircare business built around independent salons, education and expert-led product recommendations.
This store makes Malibu C more accessible to UK customers while keeping professional knowledge and hair wellness at the heart of the experience.
Your Malibu C story
Start with what your hair is telling you.
Explore the science, understand the concern and discover a more purposeful hair wellness routine.